Good business decisions are based on sound market intelligence. Whether you need data about competitors, customers or staff,  research can be a critical component of your OD toolkit. Jane Lyons has worked in the research industry for over 20 years, split fairly evenly between agency and client sides. With experience on both sides of the fence she has a sound commercial background. She has a good grasp of the client perspective, and has a wealth of experience in both customer and employee research.

Jane has carried out research for new product and service development purposes, ranging from people's reading habits to the design of aircraft seats. In the field of employee research she has designed and analysed annual staff surveys, including issues of culture, employer branding and staff advocacy and engagement. Her work has also involved research aimed at improving the efficacy of internal communications forums. On the service delivery side, Jane has carried out internal research with staff to determine service improvements, and and has trained customer facing staff in basic research skills. Jane takes pride in adding value to clients by giving proper time and consideration to their needs, and will always suggest alternative research approaches where there is benefit to be had. Over the years, Jane has acquired specialist knowledge in a number of areas of research, but has actively sought to remain a generalist as she enjoys the variety and the challenge of getting acquainted with new areas.